Tra is a speaker, author, entrepreneur, and nationally recognized expert in entrepreneurship and business strategy. He has sat at the helm of two international brands and has supported thousands of entrepreneurs on their journey to self-employment. Tra holds a degree from the University of Georgia and is a graduate of the prestigious Franchise Management program at Georgetown University. He has been featured in numerous publications, including Forbes, Bloomberg, and Franchise Times and he can often be found speaking at large companies and conventions.