When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?

Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott.


Episode Notes:

00:15 - Elizabeth Greene Introduction
03:20 - How To Approach Advertising With Large Variation Listings
06:00 - Forcing a New Variation to Show
06:45 - Testing Variants To Determine Which One Converts
08:10 - How To Deal With Low Conversion Rates
14:40 - What Gets Good Conversion Rates
15:30 - Return Rates of Apparel
18:10 - Unique Issues of Specific Ad Variations
20:15 - The Best of Both Worlds Ad Strategy
22:50 - Understanding the Nuances of Every Category
24:20 - Going for the Cheap Click


Website: junglr.com/
LinkedIn: linkedin.com/in/elizabeth-greene-junglr
Email: elizabeth@junglr.com

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