Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.

Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.


Episode Notes:

00:49 - Joshua (Josh) Rawe's background
01:58 - Josh's Private Label Journey
03:40 - Sponsored Display
04:31 - Amazon's Growth From A Seller's Perspective

"...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe

05:14 - Shopping Intent
05:47 - Social Media's Role
05:59 - Main Advertising Types
06:36 - The Amazon Sales Funnel
06:59 - Funnel As The Search Term
07:48 - Where The Ads Are Displayed
09:46 - The Easiest First Steps To Convert Well
11:20 - Remarketing
12:46 - Why You Should Try Sponsored Display Ads
13:26 - When Ad Campaigns Don't Work
14:26 - Updating Bids
16:29 - Is High-Quality Production Needed?
17:17 - Transparency And Cutting The Fluff

"If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham

19:29 - Benefit-driven Headlines
21:15 - Why Having An Advertising Budget Is Beneficial
22:39 - Stay Up to Date


LinkedIn: linkedin.com/in/jrawe
Company: goespark.com
Twitter: @JoshuaRawe

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Advertising Solutions by Amazon: A Closer Look into Amazon Ads