If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another Valentine-worthy edition of May the Best Brand Win on Entertalk.