People need purpose in life. It even helps you live longer. Industrialisation and intellectual arrogance has led to self obsession and an ignorant disregard for values be they religious, moral, ethical. Along with that has resulted a loss of meaningful purpose. The result of this has been a world pandemic of depression and anxiety and plateauing birth rates. The irony is that Alcoholics Anonymous (AA) use a pseudoreligious structure. So in a crazy world where materialism and self obsession and intellectual arrogance has been destroying structure including religion alcoholics are offered refuge in an artificial religious facsimile. We discuss some of the mechanics of alcoholism and how we may improve the human lot.