In this episode, host Jennifer Drago interviews Lisa McCracken, Head of Research and Analytics at NIC. She shares her expertise in senior living research and data-driven insights on industry challenges and opportunities. She showcases practical examples of how organizations nationwide are embracing opportunities to meet the demands of a changing marketplace.
As we begin, Lisa guides us through the challenges and opportunities in serving the "forgotten middle" population of seniors who fall between subsidized housing and private options, addressing the dual burden of housing and care costs and exploring innovative solutions to bridge the gap.

Go to https://www.nic.org/ to learn more about analytics and insights that investors and operators need for senior housing and care.You can also follow Lisa on her LinkedIn at https://www.linkedin.com/in/lisa-mccracken-62ba78a/

About Our Guest:
Lisa oversees NIC’s research and analytics team, which develops actionable, data-driven insights on industry challenges and opportunities and showcases practical examples of how organizations nationwide are embracing opportunities to meet the demands of a changing marketplace. Additionally, Lisa oversees a robust research agenda with nationally recognized partners to help the next generation of senior housing and care leaders address evolving and dramatically different consumer preferences and needs.
Prior to joining NIC, Lisa served as director of senior living research and development with Ziegler, a leading investment bank for senior housing and care, where she oversaw research staff supporting the senior living, senior housing, and related corporate finance healthcare practices. Lisa began her career as a research analyst at Holleran, a healthcare and aging services research and consulting firm, where she was successively promoted to become vice president of research, managing partner and ultimately president between 2009 and 2013.

About the Show:
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