After sharing the exhilarating story of her meteoric rise in the PR world, Alison gives us a behind-the-curtains look at some of her most groundbreaking campaigns. She captivates with fun and fascinating tales of teaming up with the legendary Richard Branson to launch his disruptive new Virgin Voyages cruise line. With contagious enthusiasm, Alison describes how she helped reimagine the cruise experience as a playful, lifestyle-driven adventure that would shake up the entire industry. She shows how even small gestures can make a big impact when building a bold new brand. Tune in for a front-row seat as Alison pulls back the curtain on bringing Virgin Voyages to life—one creative, rule-breaking decision at a time. Her passion is contagious as she shares this thrilling case study on thinking big, moving fast, and collaborating with one of business's most audacious icons.