Jim concludes his conversation with Ryan Mason, the visionary owner of Roast Coffee Company. Ryan's journey from recognizing a void in coffee shops near UW-Milwaukee to building a thriving coffee empire is an inspiring testament to his entrepreneurial spirit and unwavering commitment to quality. In part two, Ryan articulates the significance of assembling a team that shares his passion and values. By carefully selecting individuals who not only possessed the necessary skills but also aligned with the culture he wanted to foster, Ryan forged a team of dedicated baristas and coffee enthusiasts who became the heart and soul of Roast Coffee Company. Ryan's story serves as an inspiration to aspiring entrepreneurs and business leaders, reminding us that success is not measured solely in financial gains or business expansion. Rather, it is the connections we cultivate, the communities we foster, and the positive impact we have on others that truly define our accomplishments.