This week we dive into a very interesting conversation with Professor John Heinrichs of Wayne State University. In his research, Professor Heinrichs focuses on how information technology can provide business and organizations with optimal placement in the marketplace.

He incorporates these research interests with students in his Inbound Information Technologies course (ISM 7505), where students begin to understand how to position an organization in cyberspace. Discussion focuses on SEO, links, RSS syndication, blogging, page ranking, tweeting, publishing and tagging content, email campaigns, and social media.