EP 74: Marketing a Startup Beverage Brand with O2’s Eric Le In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for?  Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the key differences in O2 Natural Recovery and other leading sports drinks and dishes on his marketing processes when expanding into new markets. Eric encourages marketers to get creative, try new ideas, and to back it all up with sound thought and good intentions. Tyler and Jon's Words of Twisdom feature @Himani_Kankari this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing strategies and build brand loyalty. Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line! Timestamps 00:00 - Intro 01:07 What’s in the News | NBC Universal Launching A New Streaming Service 07:14 – Featured Guest Eric Le 08:45 - Positioning the O2 Brand 11:10 – Sampling O2 Products 14:07 – Growing the O2 Brand 17:22 – O2's Retail Strategy 19:07 – Balancing Sales and Marketing 21:11 – ROI Measurement 26:06 – Building Customer Retention 30:19 – Preferred Marketing Tools for O2  31:54 – O2's Strategy around Partnerships 39:00 – Creating Relative and a Engaging Content 41:08 - Eric's Key Takeaway 41:50 - Words of Twisdom  43:47 - Outro Featured Guest | Eric Le LinkedIn O2 Natural Recovery Drink What's In the News  Organic Popular Product Listings Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes