"In this episode of the OKRs Q&A Podcast, Tim Meinhardt interviews Jenny Herald, VP of Product Evangelism for GTMhub.

Jenny and Tim discuss a very broad set of topics including the current state of the OKR market, what's going on in the enterprise space with OKR adoption, Jenny’s personal philosophies on OKRs and the key drivers for OKR success in larger enterprises.

Jenny also discusses some very interesting and fantastic articles/resources in this episode so be sure to check them out at the links below.

To learn more about Gtmhub, please visit https://gtmhub.com

If you interested in working with the Atruity team or downloading our free e-book The Seven C's To OKR Success - click this link: https://linktr.ee/atruity

Additional Articles/Resources

Hybrid Work
https://hbr.org/podcast/2021/06/hybrid-work-is-here-to-stay-now-what

Every company is a tech company (McDonalds & AI)
https://www.nytimes.com/2019/10/22/business/mcdonalds-tech-artificial-intelligence-machine-learning-fast-food.html
https://edition.cnn.com/2021/02/26/tech/mcdonalds-drive-thru-artificial-intelligence/index.html

OKR Market
https://techcrunch.com/2021/01/15/rapid-growth-in-2020-reveals-okr-software-markets-untapped-potential/

On Mergers and Acquisitions and OKRs
CONSTRUCTING PERFORMANCE MEASUREMENT MODEL FOR THE M&A INTEGRATION PROJECT – OBJECTIVES AND KEY RESULTS (OKR) https://jyx.jyu.fi/bitstream/handle/123456789/67688/1/URN%3ANBN%3Afi%3Ajyu-202002031952.pdf

Objectives and Key Results (OKRs) as guidance for successful post-merger integrations https://ma-review.com/objectives-und-key-results-okrs-as-guidance-for-successful-post-merger-integrations/

Balanced Scorecard
https://hbr.org/1992/01/the-balanced-scorecard-measures-that-drive-performance-2

Performance Prism
https://pessoas.feb.unesp.br/vagner/files/2010/03/Aula-11_2010_Adams-Neely-Crowe-_The-performance-prism-in-practice-2001.pdf

Reorgs Happen (Knoster Model)
https://www.camilletalk.com/whilefalse/2015/12/reorgs-happen.html

Measure What Matters
https://www.whatmatters.com/the-book/

Hyper Automation
https://www.gartner.com/en/information-technology/glossary/hyperautomation
https://www.ibm.com/cloud/learn/hyperautomation

Interested in working with Atruity, joining The OKRs Professional Network or downloading our e-book The Seven C's to OKR Success? Click this link - https://linktr.ee/atruity