EP 403 | SEO Testing Methodologies with Kevin Indig
Mar 22, 2021 ·
33m 32s
Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail...
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Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the opportunities to test with reversion control and baseline factors to clearly produce SEO results to the C-suite execs. SEOs need to be watching business results, not ranks. Check out this interview and tell us your thoughts about what we covered.
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| Author | Erin Sparks |
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