What's the one startup lesson that never changes no matter what your specific startup situation is?

How do you flesh out and test a B2B idea before spending a single dollar on building it?

What’s the surprising test to tell if you’ve priced your offering not too high, not too low, but just right?

In this episode, Vanessa Liu, Co-Founder and CEO of Sugarwork, talks about the biggest lessons she learned building and helping startups from the Netherlands to the United States, the one thing that’s critical for every startup to do, her go-to techniques to test every aspect of her product, how to get pricing right, and much more.

Episode Highlights:

1. A simple recipe for more successful startups
2. How to increase your odds in picking a great startup idea
3. How to move quickly from idea to real world testing
4. The biggest pricing mistake b2b startups make and how to avoid it
5. How to understand value
6. The art of customer acquisition in b2b startups
7. Product development dilemmas in b2b and how to tackle them skillfully
8. How to select and support your team pre-revenue
9. "Are we there yet?" - Key milestones in the fundraising journey of your startup
10. Why product market fit matters and the single biggest marker of product market fit
11. How to pick the right investors as a first time founder
12. How to surround yourself with the right kinds of support for your situation