TOP(ic) of the Morning: Jeff Skiles, co-pilot of US Airways Flight 1549, “Miracle on the Hudson,” says following Standard Operating Procedures led to safe landing. Can the same be said for your business? Why brands die, and how they can be saved. In Fix It in 5, Stephanie from Salt Lake City is on the move. Joe from Pittsburgh asks what’s wrong with cash. Tim from Denver says he’ll try Suze Orman if GIBBONS & GOULD can’t help with his financials. Gibbons’ Quit Qommentary on brand lifecycles.

This show is broadcast live on Wednesday's at 7:00AM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).