It was not a US baby formula shortage that led a mother of four to develop a plant-based milk for babies and toddlers.

Three years ago, our guest, April Kelly, was battling postpartum depression and struggling to breast-feed her newborn. Traditional formula seemed like the only solution for Kelly and her husband, but it ended up causing more problems for their baby girl, including intestinal gas and skin reactions.

Desperate for a satisfied baby and a few nights of sleep led Kelly to wonder what was causing her precious treasure to suffer.

After researching ingredients and consulting with their pediatrician, Kelly and her husband created a coconut-milk based formula for their daughter, free of soy, palm oil, gluten and lactose.

Soon after Kelly launched The Sure Company, focused on bringing a ready-made plant-based milk recipe to market that provides complete nutrition, quality, and convenience.

To learn more about Sure! please visit: https://www.thesurecompany.com/

To participate in Sure!'s RegC campaign, please visit: https://wefunder.com/sure

Buy a copy of Believe It! here: https://amzn.to/3wAi3Db

Connect with April and Sure! on social here:
https://www.linkedin.com/in/april-kelly-1b56a49b/
https://www.facebook.com/thesurecompany
https://www.instagram.com/thesurecompany/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
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