Lucia Piseddu is founder of The BD School, Europe's first education platform dedicated to Business Development.

(AKA Sales Development, Account Development, Lead Development) - we get into naming conventions on the podcast!

Why focus on this area and start an entire school dedicated to this enterprise?

Lucia dives into the creation of the program, how it benefits students, and what’s next for training this generation of salespeople and marketers.

Learn her lessons of entrepreneurship, business development and being totally herself!

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