In this podcast episode, we discussed the complexities and considerations involved in hiring an SEO (Search Engine Optimization) agency.

We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.

Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence is unique.

We warn against agencies offering generic strategies without analyzing your data first and we stress the need for agencies to use a combination of Google's tools and third-party tools to gather comprehensive insights.

We also highlighted the significance of regular reporting and communication between the agency and its client to discuss what strategies are working and which are not.

We caution against SEO packages, guarantees of success, and claims of special contacts within Google as red flags.

We underline that effective SEO requires customization, and ongoing adjustment to trends, and is a significant investment in terms of time and money.

We concluded by noting the value of choosing an agency with a good reputation, as evidenced by reviews and awards, to ensure the best possible outcomes for your SEO efforts.