On this week's podcast, we are joined by Reid Rasmussen, CEO & Co-Founder of Freshbenies. We talk about entrenprenueiral leadership, how leaders should engage their audience, and stories about developing great culture in a remote environment. I share a glass of Kingsville Canadian Beer Czech Style Lager from Kingsville Brewery in Ontario, Canada.

About Reid:
Strategist. Entrepreneur. Passionate, award-winning speaker. 30-year healthcare veteran. Free-market health reform advocate. Innovator. Writer. Coffee addict. Ex-Canadian & now a proud American!

In 2009, Reid was concerned about skyrocketing out-of-pocket costs and knew Americans would need tools to navigate their complicated benefits plans - and the complex insurance and healthcare systems. He saw tremendous value with consumerism services like advocacy, telehealth, behavioral telehealth, and savings networks. But the key was to deliver the services in an engaging way so employees would use them, thereby improving the employer’s overall benefit package, and driving a return on investment. AND freshbenies was born. Reid is an award-winning speaker who teaches on vital healthcare topics throughout the U.S. One of his proudest moments was receiving an award from his peers for outstanding dedication to the industry: Texas Association of Health Underwriter’s Hollis Roberson Award.

About Freshbenies:
We help our members cut through healthcare confusion and save hundreds to thousands. We partner with insurance brokers to provide a strategic solution that makes them the hero. We help employers cut unnecessary healthcare costs and give their employees a benefit they love. AND we make it simple & fun so the benefits really get used!