In this episode, we explore the evolving landscape of B2B e-commerce and how businesses are adapting to the digital shift. Jarek, and our guest - Bartosz Michałowski, the Head of Sales at Fabrity discuss the slow initial progress, the impact of the COVID-19 pandemic, and other macroeconomic trends that have accelerated the need for digital transformation.
We examine the challenges faced by B2B companies in meeting customer expectations, as well as the growing demand for personalized, frictionless experiences. We highlight the importance of omnichannel engagement and mobile ordering in catering to the needs of B2B buyers.

Technological advancements have reshaped B2B e-commerce, and we discuss the benefits of cloud-native architectures, composable commerce, and flexible data models in this digital landscape.

We also compare existing e-commerce platforms with custom solutions, weighing the pros and cons of each approach, and emphasize the importance of making the right choice based on business needs, scalability, and budget.
Join us as we delve into the world of B2B e-commerce, uncover the needs of B2B customers, and explore the technology and platform considerations that can drive success in the digital era.

If you have any questions or suggestions - drop us a line here or at

marketing@fabrity.pl

Links:

The Fabrity blog: https://fabrity.com/blog/

Custom B2B e-commerce platforms: https://fabrity.com/blog/business/why-build-a-custom-e-commerce-platform-for-b2b-clients-in-the-manufacturing-industry/