No one can be everywhere at once and sometimes you can’t be in the room where decisions are being made. That’s why it’s so important that your buyer understands the benefits of your solution. In today’s episode, John Kaplan explains how to empower your buyer to be the hero of your sales story. This episode touches on a number of topics, including:
Starting your sales story with the end in mind so your buyer is excited for the desired outcome.
Attaching the sale to the issue you’re trying to solve.
Equipping your buyer to sell your solution to others in their organization.


Here are some additional resources:
How to Tell Impactful Stories The Audible-Ready Sales Podcast | Podcast 
Finding the Business Pain w/ John Kaplan | Podcast 


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Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.