Ema Rouf is the co-founder of pave.dev - a fintech startup building cashflow API to analyze risk and build financial experiences. We talk about what pave.dev is building, and how their API helps other fintech companies understand and process their consumers’ financial data.

Ema also shares the founding story of pave.dev, and takes us back to her ad tech days, where she worked with her husband on social shopping widgets for Facebook. Ema also shares her take on what it's like being married to your co-founder and how that influences fundraising.

We also chat about the process of building pave.dev during the pandemic, getting the first customers, and what's next on the roadmap.