Danny O'Malley, founder and CEO of plant-based meat alternative company Before the Butcher joins Earth911's Mitch Ratcliffe to talk about transforming the carbon footprint of  human food systems. The company's UNCUT and Mainstream branded vegan, gluten- and GMO-free soy-based meat alternatives to beef, chicken and pork in a variety of forms -- patties, chunks, tips and ground for use in recipes, as well as shredded versions -- can replace meat in a variety of recipes. O'Malley shares why he started the company and discusses the sourcing of Before the Butcher's soy proteins and canola oils to avoid producing CO2 emissions and serving people genetically modified ingredients.

Meat alternative are becoming increasingly price competitive with animal products and the texture and taste more familiar to millions of people who have switched from meat for health and environmental reasons. Before the Butcher's Mainstream meats now sell for about $5.50 a pound, making it among the first to be competitive on a head-to-head with ground beef.  O'Malley also addresses the growing momentum of the pivot toward plant-based alternatives within the meat industry and the competitive advantage of making recipe ingredients instead of only finished pre-cooked meals with plant-based meats.