Jonathon welcomes Hugh Lawson to the podcast. Hugh is the Director of Business Development for Staples Promotional Products, and he's also the Chief Development Officer of HILCO, The Hugh & Ilene Lawson Charitable Organization. Over the course of Hugh's career, he has worked for large global organizations and has led strategic teams for new business prospecting, competitive intelligence, future-trends identification, and business enhancement initiatives.  In part one, Hugh shares his journey from professional football player to entrepreneur and the secret sauce for identifying future trends.