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Miscalculations in mass messaging / mass notifications communications in Florida due to an erroneous 4am test emergency alert caused more problems for public relations between emergency management and the general public. To make matters worse, instead of owning the issue, the blame game spun up between public and private entities about what happened.
This podcast episode dives deep into three tips to help avoid the mistakes of accidental 4am test alerts and exercise alerts all the way through creating success in communications during a real disaster.
John Scardena, host, pulls out three underutilized tips in communications that will drastically help your career as an emergency manager. These tips include strategic thinking, creativity, and attention to detail.
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