On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better they can communicate and build trust with voters.
Our guest this week on the Cygnal Pulse Pod (Ep. 30) is Dr. Peter Wish. During a successful, prominent career as a clinical and academic psychologist, Dr. Wish also became a fundraiser, campaign coach, and strategist to political candidates. He served on Mitt Romney’s 2012 National Presidential Finance Committee and has advised Republican and Democratic candidates in state, congressional, senatorial, and gubernatorial campaigns. He has appeared on over 100 television and radio shows including: Nightline, The Today Show, Good Morning America, and The CBS Morning Show.