There is a ton of advice out there on starting a company. Some of the advice is sage, but much of it is inappropriately projective, often capricious, and even wayward. Starting and growing a company demands diligence, patience and most of all productivity. The Unapologetic Capitalist has an earnest discussion with Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship http://entrepreneurship.mit.edu, on following the optimal path for building a venture in the current business environment. Insights from Bill’s new book Disciplined Entrepreneurship (http://www.d-eship.com) are pondered as they relate to today’s entrepreneur.