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Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company
Oct 1, 2017 · 44m 38s

How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should...

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How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.
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Author Michael Krigsman
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