I recently had the chance to have a chat with Danilo Zatta about Pricing and TopLine Excellence and or conversation blew my mind.

We had the chance to deep dive into Pricing management, Pricing Strategies and Pricing Innovation - in all his answers Danilo was able to pricde suggestions and step-by-step advices for the companies who want to improve their Pricing Management practices.

Danilo is one of the world's leading management consultants and thought leaders in Pricing and TopLine Excellence.

The Financial Times called him 'one of the world's leading pricing minds' and he has also been recognized as one of the 'Top 5 Pricing Thought Leaders' on LinkedIn, that is, as one of the most engaging and impactful pricing thought leaders globally.

According to Sole 24 Ore 'Zatta is the most authoritative voice on pricing in Italy and one of the most recognized monetization authors in the world.'

Danilo has written more than 20 books, including 'The 10 Rules of Highly Effective Pricing (Wiley 2024)', the international best seller 'Pricing Revolution' (translated into more than 10 languages), 'At the Heart of Leadership' (translated into 3 languages) and 'The Basics of Pricing'.