Building solutions to bring to market in a partnership requires a solid integration strategy. Where you want to go and the best way to get there relies on one simple question: what value can you and your partner bring to clients?

We speak with Dana Vickey, Global Vice-President, Alliances and Partners at Eightfold.ai about successful partnerships and product road mapping. At the end of the day, the journey is about making the client or customer successful — to do that, you must aggregate data and customer insights to design a successful strategy.

Join us as we discuss:

• Four quadrants of partner motion, and the importance of each
• Balancing the fine line of partner and customer success to build mutually beneficial product roadmaps
• Going to market prepared — what it looks like from all avenues

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
• Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
• To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com

This episode of Ecosystem Aces is sponsored by WorkSpan.

WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.