Retention may be the focus for most subscriptions, but you can't keep what you don't acquire in the first place. In this week's dose, Matt sits down with Jordan West, the Founder of Upgrowth Commerce. As the owner of his own brands and agency, Jordan has some great insights on utilizing content and TikTok shops to get more customers.

00:00 - Scale creative and acquire more subscribers
02:15 - Jordan owns and works with a variety of brands
03:20 - Jordan's focus at Upgrowth Commerce
03:52 - How the 6th Habit - Synergy - drives Jordan personally
05:25 - How Jordan drives high-volume content through frameworks
06:46 - Sarah Levinger's methodology on psychology
07:23 - The Travers Method for Creating Content
09:30 - Starting with Image Ads for Testing
10:58 - Mining reviews for copy
12:08 - Taking Ads into UGC & Videos
14:01 - Difference between UGC and Customer Generated Content (CGC)
14:50 - Grab Jordan's content framework (for free)
16:52 - Leveraging Refunnel to create customer-generated content
22:31 - New sales for commerce starting with TikTok
26:20 - Using successful TikTok content in Ads
27:50 - A free plus shipping offer to get subscribers
29:30 - Subscription Offer: Get the First Order Free
31:23 - Utilize ManyChat flows to get messaging opt-ins
34:31 - Gathering information is invaluable for subscriptions

Grab Jordan's content template here: https://docs.google.com/spreadsheets/d/1WrZhVx4NaA40MUi81macJmH2yYUaA7ZmysJhzD4tO50/edit#gid=209971653

Check out Refunnel at www.refunnel.com

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