In part two of his talk with Greg, Geoffrey Moore reveals the two critical mistakes that often trip up startup founders. He outlines how to avoid innovation adoption pitfalls and successfully cross the chasm from early adopters to mainstream customers. The conversation centers on Moore's pioneering frameworks for crafting compelling narratives during industry disruption. He also shares tips for adapting your narrative as new competitors emerge, while still appealing to increasingly diverse customers. Moore downloads decades of wisdom on leveraging storytelling to accelerate through the tornado phase when niche markets go mainstream. Gain a masterclass from Geoffrey Moore on building stories that inspire early adopters yet resonate with the mainstream market. Get proven techniques to craft and evolve your startup’s narrative at each phase of growth.