Gina, an online fitness coach, shares her journey of building her brand and transforming her body. She started sharing her fitness journey on social media during the COVID pandemic to keep herself accountable. Her transformation went viral, leading to her career as a fitness influencer. Gina emphasizes the importance of consistency and a positive mindset in achieving fitness goals. She debunks the myth that extreme calorie restriction is necessary for weight loss. Gina offers a fitness app and one-on-one coaching to help individuals achieve their goals. She recommends following realistic and relatable fitness influencers and creating content based on the questions and struggles she faced during her own journey. In this conversation, Gina shares valuable insights on creating engaging fitness content and managing social media as an influencer. She emphasizes the importance of addressing people's problems and capturing their attention in the first few seconds of a video. Gina also highlights the power of authenticity and being oneself in content creation. She discusses the challenges of managing a growing following and the importance of engaging with the audience. Gina shares her tips on practicing gratitude and winding down at the end of the day. She also provides advice on incorporating fitness into an entrepreneur's content and overcoming the fear of recording oneself in the gym. Lastly, Gina talks about the significance of focusing on how one feels and looks rather than the number on the scale.

Takeaways

• Consistency and a positive mindset are key to achieving fitness goals.
• Extreme calorie restriction is not necessary for weight loss.
• Follow realistic and relatable fitness influencers for inspiration.
• Create content based on the questions and struggles faced during your own fitness journey. Address people's problems and capture their attention in the first few seconds of a video.
• Authenticity is key in content creation; be yourself and don't worry about what others think.
• Engage with your audience and make them feel valued.
• Practice gratitude daily to shift your mindset and find purpose.
• Incorporate fitness into your lifestyle and content by filming everything you do and sharing it.
• Focus on how you feel and look rather than the number on the scale.

Chapters:
00:00 Introduction and Guest Introduction
07:00 The Power of Consistency and a Positive Mindset in Fitness
13:06 Fitness App vs. One-on-One Coaching: Which is Right for You?
26:40 Engaging with Your Audience
34:58 Incorporating Fitness into Your Lifestyle and Content
43:32 Overcoming the Fear of Recording in the Gym

Links: 

• 12 Week Gratitude Journal 
• Online Coaching
• Gina’s Fitness App

Connect w/ Gina Amin

• Instagram 
• Tik Tok