Creating Asset Value Through Brand Considerations
Oct 9, 2018 ·
12m 31s
While financial and operational changes were clearly important factors in the success of the innogy IPO, we want to look at a factor that’s not often considered as much –...
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While financial and operational changes were clearly important factors in the success of the innogy IPO, we want to look at a factor that’s not often considered as much – the power of a brand story. A brand story can help create both focus in the market and open opportunities for growth. In this episode, we speak with Oliver Riedel, Managing Director of innogy Consulting in North America about the development and value of brand for energy utilities.
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