It's been about six weeks since Jeff published a Search Engine Journal article (https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that try to decode Google's algorithms.


Jeff Ferguson, partner at Amplitude Digital, joins Jim and Dave to talk about the statistical science, or lack thereof, behind some of what many might consider foundational studies in the SEO industry.