Have you ever thought about what you do with you voice? You talk, sing, express emotions like love, and surprise, and fear, and anger. You call for direction and you call for help. Think about the many different meanings and required emotional tone differences and levels of required response immediacy with the word "help". How different your tone is when requesting asking assistance on a project, versus needing to escape a flash flood or burning building. Same word, different meanings, multiple different reactions required of the tone at which it's expressed. My guest today is an expert on voice, what it does, and how it can be used to improve our lives. Dr. Vaughn Cook is the Founder and Chairman of ZYTO, a Utah based company, that develops technology using voice in a process called Perception Reframing. Though developing this technology for 25 years, it may be a cutting-edge idea you need to hear about, explore and investigate what it can do for you!