The amount of change happening in marketing today is mind boggling and getting increasingly difficult to keep up with. But we continue to try and in this episode, Scott Brinker, Chief Marketing Technologist and the VP of Platform Ecosystem at HubSpot, brings his unique and deeply experienced view of what’s happening. We talked about platforms, martech stacks, low-code, agile software development, and (of course) generative AI.

About Scott Brinker
Scott Brinker has been an entrepreneur at the intersection of marketing and technology for some time, and he shares his knowledge and expertise through his Chief Marketing Technologist blog that has over 40,000 readers, and the annual marketing technology super graphic.

Brinker is VP of Platform Ecosystem at HubSpot, where he shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. Prior to HubSpot, he was the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing interactive content, such as quizzes, assessments, solution finders, calculators, and more.

Where You Can Find Scott:

• LinkedIn: Scott Brinker | LinkedIn
• Twitter: https://twitter.com/chiefmartec
• Website: https://www.chiefmartec.com

Additional Resources:

• Hacking Marketing Book
• Marketing Technology Super Graphic:
• Best of Breed Marketing Summit (goldcast.io)

Note: Want to watch the video version of this podcast? You'll find it here: Ingeniux Blog | Ingeniux

About Our Sponsor: Ingeniux
Ingeniux delivers headless CX, portals, and content management software. They help customers unify their product documentation and marketing content and deliver it contextually to every channel and platform. Learn more at https://www.ingeniux.com