Consumer Reactions to Digital Retailing: How to Make It Work for You
Feb 6, 2024 ·
39m 36s
We had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What...
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We had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's full potential, you need to pair it with messaging assistance. Come see what we uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers.
Key takeaways include:
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Key takeaways include:
- How to help more people complete the digital retailing process you set up.
- Why it's so important to think about who answers your car shoppers when they chat or text.
- How to use this information for a competitive edge.
- Statistics from qualitative and quantitative research about digital retailing and messaging.
Information
| Author | DrivingSales Dealership HCM |
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