After almost a year since the appearance of a virus that has transformed every aspect of our lives, we've reached the first Christmas holidays during a pandemic. Traditions, security measures and consumer trends clash in a difficult combination among fears of a third Covid-19 outbreak following family meetings and an increasingly harsh economic crisis. In this podcast, Esade behavioural economics experts Pedro Rey and Kate Barasz discuss how consumers will behave during the Christmas holidays and the impact the vaccine will have.