Let’s face it. For being an industry that hits people so close to home, the banking and lending industry isn’t one that’s known for its ability to build genuine connections with customers. Not a lot of people seem to have feel-good stories about how someone in the banking industry made their day.




But that can change.




In a world where more and more people are turning to digital banking products and services, it’s becoming more important than ever before to dial in the customer service. The personal human touch that really makes all the difference.




On this episode of Leaders in Lending, we sit down with Robert Perrelli. Rob is a Senior Vice President, and Head of Product and Consumer Lending at TCF Bank. Our conversation on this episode centered around, among other things:





- The importance of “consultative conversations.”





- How to shift your mindset from being “product centric” to “consumer centric”





- How a relentless focus customer service changes the branch employee interactions





- Getting buy in from bankers on digital products




To hear more from Leaders in Lending, check us out on Apple Podcasts, Spotify, or on our website.




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