Our guest this week on Coffee with a Journalist is Collette Reitz. Collette is a news editor at Elite Daily where she's in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. She also oversees Elite Daily's "Life Behind The Likes" and "Chef's Kiss" monthly content series. During the episode, Collette shares her thoughts on pitches labeled as ‘exclusive’, why it’s important to include dates in your subject lines, her thoughts on brand recognition vs quality products, and more.