For those of you who own a business, it’s tough to get noticed in the vast ocean we call the internet. Former professional concert pianist turn internet marketing guru, Paul Tobey, will teach you the benefits of pay-per-click advertising, Google Adwords VS. Facebook Ads, why sending online traffic to your Home page of your website is a bad idea, the 7 steps to successful customer lifescyle marketing, why context trumps content marketing and why becoming a learn-it-all is the foundation for your success.