Claire Stepanek is the founder and CEO of ergo, a startup developing pricing software that gives consumers an option to negotiate pricing with retailers through an online software plugin. Stepanek came up with the idea for ergo while working on the supply chain team at Apple, which manages the vendors that make the parts that flow into Apple products, where she found the most successful strategy for often negatively labeled “stressful negotiations” was to be authentic and keep it simple. Claire and ergo’s vision is to build out analytics for stores so they can gain value while also boosting revenue and sales and learning about the market. The company is also working to get products and features out for the impending holiday shopping season.