Changing the Climate Narrative | Anna Robertson, Co-Founder of The Cool Down
Apr 4, 2024 ·
38m 15s
Anna Robertson, who is the Co-Founder of The Cool Down, joins Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast. The Cool Down is America's first...
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Anna Robertson, who is the Co-Founder of The Cool Down, joins Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast. The Cool Down is America's first mainstream climate brand that strives to bring widespread change in climate proactivity by empowering people to make climate-conscious decisions and amplifying innovation in the space. With Anna's background being in media, she noticed a gap in the climate-solution space where the main focus used to be purely on "doom and gloom" topics, and she shares her experience dismantling that negative narrative. They talk about what it's like to build a media company today and how various modern factors are affecting the industry, as well as how Anna builds her teams slowly, smartly, and audience-focused. They also touch on various topics like climate politics and how Utah is involved in the arena. Tune in to learn more! "We're trying to make climate topics a little less overwhelming and give people easy, practical ways that they can make changes in their life that will have an impact on our planet."
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