Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton
Apr 23, 2024 ·
42m 16s
In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with https://www.linkedin.com/in/houghtondanny/, innovator and co-founder of https://www.carbonaut.co/mission/#:~:text=With%20Carbonaut%2C%20you%20get%20zero,'re%20totally%20vegan-friendly., a company specializing in low-carb bakery products. They...
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In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with Danny Houghton, innovator and co-founder of Carbonaut, a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.
Join us as we discuss:
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Join us as we discuss:
- The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.
- The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.
- The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.
- The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.
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