Dr. Caneel Joyce is the founder of Kickass Enterprises, a boutique consulting firm that helps startups and mission-driven innovators grow in smart, powerful, and sustainable ways.

“It’s a single player game. You need to solve a problem for one single person using your product alone. If you solve it for that person, other people will also have that value. And then you can start thinking about what will happen if everybody starts using that product together and how you’ll change the world. But if no one person wants to use it, you’ll never be able to do it.” ~ Caneel Joyce