Can Marketing "Even Out" The Workload?Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes

• We often hear people say their marketing should “even out the workload,” but can it do that?
• There are peaks and valleys throughout the year. That’s just life.
• It’s hard to market to make a specific time busy
• Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
• SCHEDULING can even out the workload, or fill in the slow times
• Scheduling long-time clients for the slow times
• Scheduling the next visit like a dentist does
• Can you do time specific campaigns? 
• State fair campaign
• Back-to-school campaign
• Pre-trip inspections before summer and the holidays

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1. Canva - Mood Boards