Buyer Personas and Their Influence on Purchasing Programs
Sep 6, 2023 ·
18m 21s
Mark Davis, Analyst at Keypoint Intelligence, sits down with Canon Europe’s Pierre Meurice and Ryan Stewart to investigate the important topic of how buyer personas can influence purchasing patterns. Their...
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Mark Davis, Analyst at Keypoint Intelligence, sits down with Canon Europe’s Pierre Meurice and Ryan Stewart to investigate the important topic of how buyer personas can influence purchasing patterns. Their discussion spans the fast-moving borderless world of B2C and B2B across social media, adjusting for cultural differences in the expansive EMEA geographic region, and how to engage with customers on their unique journey.
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| Author | Keypoint Intelligence |
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