Continuing our exploration into Esports & gaming culture, I am talking with Tyler Farnsworth, the CMO of Built By Gamers. Built by Gamers is a leading esports organization that develops top talent in the world of competitive gaming and content creation.
We talk about the new gamer identity & the stereotypes that still persist outside of the exploding communities. Streaming, lifestyle, content production & what marketers need to do to make sure their first steps into the esports culture are impactful.

Learn more about Tyler & Built By Gamers:
https://www.linkedin.com/in/tafarnsworth/
https://twitter.com/TylerFarnsworth
https://www.builtbygamers.gg/

The Pop-Marketer:
Website: https://www.pop-marketer.com/
Instagram: https://www.instagram.com/popmarketer/
Twitter: https://twitter.com/joenormal
LinkedIn: https://www.linkedin.com/in/jocox/