BRX Pro Tip: The Metrics That Matter for Branded Content Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor Stone and Payton here with you. Lee, what are your thoughts on measuring the effectiveness of branded content? Lee Kantor: [00:00:11] I think it's super important. Metrics are important in every business. But […] The post BRX Pro Tip: The Metrics That Matter for Branded Content appeared first on Business RadioX ®.