Bernie Goldbach talks to @brendanhughes, Chief Digital Officer of Independent News and Media. For more details see https://congregation.ie/another-great-idea-what-next-70-cong18/

01:55 Brendan's Most Useful Tool
02:34 Trello works.
05:32 Here is how media has shifted.
07:20 Stories sell better than facts.
08:56 Data shows stories sell.
10:22 Young voices in the Tipperary County Museum.
11:30 Thought leaders and digital champions.
12:28 Props to Revolut.
15:42 Where communities are going.
17:15 The GenZ Frequency.
18:32 Few ads tell stories.
19:13 What skills should newbies have.
19:45 You need to be able to create in-depth content.
20:02 You need to be able to shape content.
21:36 What would engage Brendan Hughes?
21:56 Disruption FTW.
23:45 Next Congversation: Joan Mulvihill and Tracy Keogh.

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